GoKawiilSweden has reached its target of fewer than five percent of the population smoking regularly – and is consequently considered "smoke-free".
"It is an incredible development that a harmful behaviour can be reduced to this extent," Mats Ramstedt, head of research at the Swedish Council for Information on Alcohol and Other Drugs (CAN), told the TT news agency.
For the first time in CAN's surveys, fewer than five percent smoke regularly in Sweden, according to the 2025 annual report on smoking and snus habits, which means that the political goal for Sweden to be smoke-free by 2025 has been achieved.
The proportion of daily smokers dropped from 16 to 4.8 percent between 2003 and 2025, according to the new report.
"It is not just the proportion of smokers that has decreased; we also see that people are smoking fewer cigarettes. Given the health risks associated with cigarette smoking, this is obviously very positive," said Ramstedt.
Smoking has been declining in Sweden since the late 1970s (for comparison: in the early 1980s, over 30 percent of Swedes smoked daily), thanks to broad preventative work, according to Ramstedt.
"The first and perhaps most vital point is that accessibility has been drastically reduced. It is both harder and more expensive to smoke today," said Ramstedt, citing taxes and real-term prices rising by 45 percent since 2003.
FROM THE LOCAL'S ARCHIVE: How Sweden is close to stubbing out smoking for good
He also credited efforts made to deter people from starting to smoke in the first place, such as advertising bans, and to make it easier for people to quit.
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