GoKawiilWeRoad, the Milan-based group travel startup, has raised a $58 million Series C round led by Airbnb as it prepares for its first major expansion outside Europe. The funding brings the company’s total capital raised to roughly $100 million and will finance WeRoad’s push into the U.S., beginning with Austin.
The new investment reflects a bet that the next generation of travel companies may look less like booking platforms and more like social platforms designed to facilitate real-world connections.
The U.S. launch also arrives as loneliness, particularly among younger consumers, has become both a public health concern and an emerging business opportunity. When much of the tech industry remains focused on AI, WeRoad is positioning itself as part of the growing “IRL economy,” a category of startups monetizing offline interaction rather than screen time. Companies like Timeleft, 222, and Pie are pursuing similar ideas through dinners, clubs, events, and community-based experiences.
The idea behind WeRoad came from the founders—Paolo De Nadai, Fabio Bin, and Erika De Santi— seeking connection themselves.
“It started from a very personal need. When you finish college and start working, it becomes harder to find people to travel with. Friends were settling down, having kids, moving away, or simply couldn’t align schedules anymore,” De Nadai told TechCrunch. “My cofounder Fabio and I both tried companies offering similar group travel experiences for solo travellers, but while the trips were good, something was missing. The guides were professional local experts, and the groups were mixed in age, and people didn’t really see eye to eye. People were traveling together, but not really connecting.”
Image Credits:WeRoad
The founders’ response was to redesign group travel around shared interests. WeRoad trips are primarily designed for younger travelers and grouped around shared interests and travel styles. Customers can book trips through the platform based on themes such as beach vacations or skiing.
“We asked ourselves, ‘What if we created trips for Millennials and Gen Z travellers, bringing together people from the same age groups with shared cultural references but completely different backgrounds, and focused on creating real bonds between them?’” De Nadai added.
Before each trip begins, travelers are added to a WhatsApp group managed by the group leader so members can begin getting to know one another ahead of time. Groups typically include between eight and fifteen travelers.
“The biggest concern people have is rarely the destination,” De Nadai said, but usually concerns that they won’t connect with the group. To address that, WeRoad intentionally structures itineraries around social dynamics. More adventurous or collaborative activities are often scheduled early in the trip to help break the ice.
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