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Google is giving you more control over search history and personalization

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Why This Matters

Google's new independent controls for search history and personalized recommendations empower users to tailor their data sharing and content preferences more precisely. This enhances user privacy and customization, giving consumers greater confidence and control over their digital footprint. The addition of media-saving options further personalizes the experience, making interactions more seamless and tailored to individual needs.

Key Takeaways

Edgar Cervantes / Android Authority

TL;DR Google is adding two new settings to let you manage search history and personalized recommendations independently.

A new “Save Media” option can save uploaded images from Google Lens, audio recordings from Search Live, and more.

The new settings are rolling out over the coming weeks.

Google is updating how it handles saving your search history and provides personalized recommendations. The company is adding new settings to offer better control over your saved history and recommendations.

Currently, Google Search manages saving history and personalized recommendations via the Web & App Activity settings and the Search Personalization settings. However, a new Google support page states that you will soon be able to manage both those features independently through two new settings: “Search Services History” and “Personalized Recommendations.”

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Search Services History includes data from Search, Maps, Shopping, Flights, and other key Google services. However, it doesn’t include data from services that have their own history settings, such as Chrome, Gemini Apps, and YouTube.

It can now also include media from your interactions, including uploaded images from Google Lens, audio recordings from Search Live, and more. However, these will only be saved if you have the “Save Media” option enabled.

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