GoKawiilRita El Khoury / Android Authority
TL;DR Apple and Samsung remained atop the US smartphone market in Q1 2026, despite year-on-year shipment declines.
Google Pixel shipments fell 7%, with the Pixel 10 series blamed for this decline.
Motorola was the only smartphone maker to actually grow in the US.
The US smartphone market has effectively been a duopoly for years now, as Apple and Samsung account for the vast majority of sales. Now, a new report has revealed mostly bad news for these and other manufacturers in the market.
Omdia released its Q1 2026 smartphone market share report, and it turns out the market declined by 3% compared to a year ago. Apple accounted for 60% of the market, while second-placed Samsung had a 24% share. This matches their market share in Q1 2025, but Apple’s shipments were down 3% year-on-year while Samsung’s shipments were down 5%.
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There’s also bad news for Google’s Pixel phones, as its shipments were down 7% compared to Q1 2025. One saving grace is that it maintained 3% market share compared to last year. This leaves it in fourth place in the US.
Omdia attributes the decline in Pixel shipments to the Pixel 10 series, saying it “failed to replicate the momentum of the Pixel 9 lineup” a year ago. The tracking firm also suggested that things could’ve been worse had the Pixel 10a not launched earlier in the year compared to the Pixel 9a. It also noted that “aggressive” carrier promotions were still a key way for Google to grow Pixel sales.
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