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Roku launches new Home Screen design for all TVs

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Why This Matters

Roku's latest Home Screen redesign, the most significant in over a decade, enhances user experience with personalized content, streamlined navigation, and new features that adapt to viewing habits. This update aims to improve ease of access and content discovery for over 100 million households, reflecting a broader industry trend toward more intuitive and personalized streaming interfaces.

Key Takeaways

Roku just unveiled what it’s calling its biggest Home Screen redesign in over a decade, and it launches today. Here are the details.

New Roku Home Screen rolling out to over 100 million households

Starting today in the US, Roku is rolling out a brand new Home Screen across Roku TVs and streaming devices. The Home Screen will be automatically updated, and more countries will add support soon.

The new Home Screen was inspired by extensive user feedback, per Roku’s Founder and CEO Anthony Wood. The company prioritized making sure that “every change is grounded in what users actually do, need, and value.”

Here are the highlights, per Roku’s press release:

Quick Access for your most used apps, continuously adapting to your routine

for your most used apps, continuously adapting to your routine An intelligence-driven and expanded content-first “ Top Picks for You ” section

” section New genre-based destinations such as: For You, built on your interests and filled with fresh personalized picks Subscriptions, allowing for a convenient way to browse and discover from across all your subscriptions in one place

Search in key destinations with relevant suggestions and results

in key destinations with relevant suggestions and results A streamlined collapsible menu

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