GoKawiilEarlier today, I shared this news with Webflow employees. I’m sharing a version of that message here, because this is an important moment for Webflow, our customers, and our community.
Today, we made the difficult decision to restructure Webflow’s team and operating model. As a result, many of our Webflow teammates are leaving the company today.
I own this decision, and I want to explain why we’re making it, how we’re supporting people leaving, and how this positions Webflow for what comes next.
We’re at an inflection point, both as a company and as an industry. The way businesses build for the web is changing fast. AI is rewriting the rules for how marketing teams create, test, and optimize digital experiences. And the companies that move decisively through moments like this are the ones that come out ahead.
I've spent the last several months working with the leadership team on where Webflow goes from here. The answer is clear: we build for the marketing teams that need more than a website. Teams that need a dynamic web experience that actually drives their business. Sites that connect to the rest of the marketing stack, that run experiments, that evolve at the speed the business needs them to. Our job is to build the agentic web marketing platform to power all of it.
I believe in this direction. And getting there requires honest decisions about the size and shape of the company.
At the same time, the part of the market we expected to change is changing quickly. AI tools and lightweight builders are providing a faster path to launch for those with simple website requirements. We expected this and are doubling down on the shift we started over two years ago.
Webflow is built for teams who are serious about their digital experience. Teams that treat their website as a growth engine. They need to ship fast, personalize, experiment, and connect everything to the systems they already run on. That’s true whether they’re a growing company with a sophisticated digital presence or a global enterprise with a large web footprint. The common thread is depth, and depth is where our platform is genuinely differentiated.
The agentic web marketing platform is how we deliver on that: one platform where marketing teams can build, optimize, and bring their web experience, marketing systems, and customer journeys together, with agents working as part of those teams.
We cannot achieve this vision through prioritization alone. We have to change where we invest and change the size and shape of the team. That’s why I’m making this decision today.
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