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Andy Bachman, founder and CEO of Creators Inc. and BuzzStar, has built a reputation as one of the most powerful behind-the-scenes power brokers and dealmakers in the creator economy.
Bachman, who has orchestrated some of the most visible and valuable deals in the creator space, was born June 9, 1983, and grew up in Wayland, Massachusetts, in a household of physicians.
He attended Babson College in Wellesley, Massachusetts, a school renowned for its focus on entrepreneurship, and graduated in 2006. After much success in the late 2000s, Bachman funded a scholarship at his alma mater for aspiring creatives.
Bachman’s first major venture took shape while he was still a student.
In 2005, he joined fellow Babson students Lin Miao, Lucas Brown and Lee Brown to start Tatto Media, an internet advertising and marketing company based in Boston with additional offices in Seattle and Los Angeles. The company offered advertisers performance-based online banner campaigns, with payment tied to results rather than impressions.
Photo credit: GEO Media
By 2008, Tatto Media had been named a Top Global 250 company by AlwaysOn and reported annual revenue of about $40 million.
The next year, revenues topped $100 million, and by 2010, the company ranked as the third-largest ad network in the world, according to comScore, with a staff of about 120 employees.
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