GoKawiilMark Zuckerberg, chief executive officer of Meta Platforms Inc., wears a pair of Meta Ray-Ban Display AI glasses during the Meta Connect event in Menlo Park, California, US, on Wednesday, Sept. 17, 2025.
Meta plans to charge users for artificial intelligence features for the first time as the company seeks a revenue stream for the AI era beyond advertisements.
The subscriptions will be for the Meta AI app and website, and represent the latest move by Meta as it seeks to compete with the likes of OpenAI, Anthropic and Google Gemini. Naomi Gleit, the head of product at Meta, revealed the subscription testing in an Instagram video, announcing that the plans "give people who use Meta AI more to work with, more capacity, bigger, more complex requests, and more room to create for businesses and creators."
Meta One Plus will cost $7.99 a month while the Meta One Premium plan sells for $19.99 a month, the company confirmed. The more expensive version offers users additional computing capacity to produce more comprehensive responses and other advanced features. The company will continue to provide a free version of the app and site.
"We're offering premium tools that allow you to enhance presence, supercharge content, automate tasks, and protect your brand," Gleit said in the post. "We're also thinking about how to bring this all together in a way that makes sense."
TechCrunch was first to report on the pricing.
Meta said it will begin testing its Meta AI plans next month in Singapore, Guatemala and Bolivia. The company released a standalone Meta AI app in April of last year, and CEO Mark Zuckerberg said a month later that as Meta AI improves, the company could offer "a subscription service so that people can pay to use more compute."
Last month, Meta debuted its first major AI model since the costly hiring of Scale AI's Alexandr Wang in June. Dubbed Muse Spark and originally code-named Avocado, the AI model is the first from the company's new Muse series developed by Meta Superintelligence Labs, the AI unit led by Wang, who joined the company as part of its $14.3 billion investment in Scale AI, where he was CEO.
Meta shares rose almost 4% on Wednesday.
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