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Key Takeaways Josh York launched Gymguyz in 2008 from his parents’ dining room with $15,000 in savings.
He grew the company to hundreds of franchises, thousands of trainers and high-eight-figure revenue.
York’s core growth secret is relentless consistency; he says that most people fail because they quit as soon as things get uncomfortable.
In 2008, at the age of 25, Josh York started Gymguyz, an in-home and on-site personal training company. York had the idea after working as a personal trainer and realizing that many clients would rather have workouts brought to them than go to a gym. From that insight, and $15,000 in initial savings, he built a franchise that now spans multiple countries and thousands of cities and is on track to become a billion-dollar brand. The following Q&A has been lightly edited for clarity and concision.
Josh York. Credit: Gymguyz
Disrupting the fitness industry
What sets Gymguyz apart from competitors?
We’re a franchise, and we service clients anywhere: homes, offices, pools, parks, places of worship, hospitals, senior homes, assisted living facilities and small and large businesses. We like to say we’re not a gym — we’re the rebellion against it. Traditional gyms have high expenses and low margins; we have high margins and low expenses.
We’ve disrupted the fitness industry. Gyms are archaic; about 90% of people with gym memberships don’t go. Treadmills and bikes in people’s homes become clothing racks. Apps don’t solve the problem. AI can enhance things, but it will never replace accountability and human interaction. That’s why we keep disrupting the industry. We operate in seven countries, 30 states and thousands of cities — and we’re just getting started.
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