GoKawiilKey Takeaways Top YouTubers are advising Bedford, a new AI-enabled learning platform designed to train aspiring content creators.
Bedford offers an unaccredited six-week program costing $3,750 per year.
The platform positions itself as a “river crossing” for creators, aiming to help them overcome barriers.
Want to become a YouTuber with a massive following like MrBeast? Top creators are backing Bedford, an AI learning platform that promotes mentoring and skill development, Business Insider reported this week.
For $3,750 a year, students will have access to a six-week course, spending two to four hours a week learning how to build a content plan, track their performance and turn audience engagement into income.
Bedford’s advisors include YouTubers with millions of subscribers, such as Jordan Matter, Michelle Khare and Samir Chaudry. Education entrepreneur Ben Newton, who worked at the private school network Avenues before founding childcare and preschool company Vivvi, is Bedford’s cofounder and CEO. The platform aims to help professionals at all levels, as well as businesses that want to boost their team’s online presence.
Students won’t get one-on-one mentoring from big names like Matter or Khare. Instead, trained coaches will lead the teaching, per Business Insider.
Bedford is also not an accredited school. It hopes to enroll 100 students when it fully launches in July, then grow to 200 students by the fall.
The name Bedford comes from the Old English word “ford,” which refers to a shallow point where travelers can cross a river. Bedford sees itself as that safe crossing for new creators.
“Creator economy skills, like public speaking, are very hard to get started,” Newton told Business Insider. “And so we see an opportunity to help students cross that river or those rapids and develop a sustainable practice.”
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