GoKawiilWix is laying off roughly 20% of its workforce, about 1,000 employees, as CEO Avishai Abrahami cites both the rapid evolution of AI and currency pressure from a stronger Israeli shekel against the dollar. The web developer joins a growing list of tech companies making similar cuts, including Amazon, Block, Cisco, Cloudflare, Meta, Microsoft, Oracle and Intuit. Fast Company reports: "We have witnessed the most significant shift in how companies are built since the invention of modern programming languages in the 1970s," [wrote Abrahami]. "This is not just about adopting new tools -- it is about rewiring how companies are built, how they think, how they manage, and how they operate. Companies that embrace this change will not only build faster; they will build things the previous generation literally could not have imagined." Abrahami also cited the poor exchange rate between the Israeli shekel and the U.S. dollar. The Israeli currency has significantly strengthened in the past few quarters against a weakening dollar, and the shekel is up nearly 30% against the greenback over the last year. "As the majority of our teams are Israel-based, a very meaningful portion of our costs are shekel-denominated, while our revenue is largely dollar-denominated," Abrahami explained on X. "This creates a structural pressure on our ability to operate at our current scale. It is a reality that directly shapes what is sustainable for our company."
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