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AMD’s new pitch: our old tech is so good you should just keep using it

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Why This Matters

AMD is emphasizing the longevity and value of its existing hardware by supporting older platforms with new processors until 2029, encouraging consumers to upgrade less frequently. This approach highlights a shift towards sustainability and cost-effectiveness in the tech industry, appealing to gamers and PC builders alike. The release of refreshed older chips and expanded GPU availability underscores AMD's strategy to maximize the lifespan of its products amidst market uncertainties.

Key Takeaways

is a senior editor and founding member of The Verge who covers gadgets, games, and toys. He spent 15 years editing the likes of CNET, Gizmodo, and Engadget.

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Computex 2026 is underway in Taiwan, and we’re expecting all manner of flashy computers with jaw-dropping prices (or no prices at all) as the entire industry navigates RAMageddon.

But for desktop PC gamers, AMD has a different pitch. It’s relaunching three old components alongside a big new promise: you won’t need to buy a new motherboard until 2030.

Image: AMD

Today, AMD is promising it will keep supporting its AM5 desktop motherboard socket with new Ryzen processors through 2029, which likely means you can keep upgrading to newer CPUs till the end of the decade without changing your board.

Even if you’re still on the older AM4 socket, you may have one last upgrade left: it’s relaunching a “10th Anniversary” edition of the Ryzen 7 5800X3D to celebrate the 10th anniversary of that AM4 platform. That’ll be $349 on June 25th.

Image: AMD

Image: AMD

And if you decide now’s the time to switch to AMD or the AM5 socket, the company’s got a new old chip for that too: a $330 Ryzen 7 7700X3D, likely a binned version of the existing 7800X3D. The beefier chip costs $380 to $450, though it can occasionally be found at $320. On paper, the 7700X3D looks only slightly slower:

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