GoKawiilResearch firm MoffetNathanson has developed a new quality index for streaming services, and Apple TV beat out Netflix in the very first rankings.
Apple TV trails Disney and HBO Max, but beats all other streamers in new quality index
Engagement is the metric that many streaming services use to measure their success. This focus on “time spent” helps explain why Netflix’s founder once said that the service is competing against sleep.
But since not all types of engagement are created equal, researchers at MoffetNathanson have developed a new “Quality” gauge to judge streamers’ performance.
As explained by Matthew Belloni in his latest Puck newsletter, there are five metrics driving the rankings:
time of day viewership (“primetime being a better indicator of intentionality and attention than, say, the middle of the night”) content demand, per data services franchise depth prestige (awards, critical reception) sports/live events
Here‘s how each streaming service did in MoffetNathanson’s first rankings:
As the bar chart shows, Disney far outpaces all competitors in the quality index. HBO Max and Apple TV are in a near-tie for second place, with HBO Max just barely outpacing Apple.
Netflix isn’t far behind Apple TV, and it’s followed by a big drop-off before Amazon, Peacock, and Paramount+ round out the list.
9to5Mac’s Take
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