Skip to content
Tech News
← Back to articles

Jason Winkler and the Shift From Social Media to Social Alignment

read original get Social Media Management Tool → more articles
Why This Matters

Jason Winkler's RTHMS represents a shift from traditional social media's focus on attention to a new platform centered on genuine social and lifestyle alignment. This approach aims to create more meaningful connections and simplify daily decision-making for users, reflecting a broader trend towards personalized, authentic experiences in the tech industry. It signals a move towards technology that truly understands individual lifestyles rather than just capturing attention.

Key Takeaways

Opinions expressed by Entrepreneur contributors are their own.

Listen to this post

At a time when most social platforms are optimized for attention, scrolling, and performance, Jason Winkler believes the next era of technology will be built around something far more meaningful: alignment.

As the founder of RTHMS, Winkler is building what he describes as “the compatibility layer for modern life”, a platform designed to help people discover not just other people, but places, products, experiences, and communities that genuinely fit how they live.

“We were taught social media helps you find people,” Winkler says. “But most platforms really help you find attention. RTHMS is about helping people find alignment.”

That philosophy sits at the center of RTHMS, a fast-growing platform designed to understand how people actually live, helping users discover more authentic compatibility through lifestyle patterns, habits, and behavior. Instead of asking people to perform for algorithms, the platform focuses on understanding routines, interests, wellness patterns, movement, entertainment preferences, and lifestyle rhythms to create more meaningful recommendations and connections.

Photo credit: RTHMS

But Winkler believes RTHMS is building something much bigger than social media.

He sees RTHMS evolving into a daily operating layer that simplifies life itself, helping users discover compatible friendships, communities, wellness experiences, restaurants, events, travel destinations, products, and eventually even neighborhoods and cities that align with their lifestyles.

“We spend an enormous amount of time making decisions every day,” he explains. “Where should I go? What should I do? Who should I spend time with? What brands fit me? RTHMS is building a future where technology understands your lifestyle well enough to make those decisions easier and more personalized.”

... continue reading