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Tanvi Gadamsetti and Madhav Aggarwal are the co-founders of BRCE, a startup built from a deeply personal problem: both were former athletes whose injuries pushed them to rethink how performance and safety gear gets made.
They turned their frustrations of being sidelined into patented polymer composites designed to make performance and safety gear more effective — with their first breakthrough product being shoelaces they call “laces that never quit,” engineered never to come untied.
On this episode of How Success Happens, they shared how they landed a double-Shark deal on “Shark Tank,” signed major contracts, and built real traction fast—all while still in school at Michigan State. The company is valued at $50 million with no signs of slowing. We’ve broken down their insights to help you lace up your own success in three, two, one — lace up!
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Three Key Insights
1. Success Always Costs Something
Tanvi offered an honest look at the tradeoffs behind entrepreneurial momentum. She said, “There’s never gonna be a perfect time to start something,” and explained that building BRCE meant missing parties, hanging out less, and giving up parts of the typical college experience. That kind of sacrifice is rarely glamorous, but it is often the hidden reality of making serious progress.
Takeaway: Decide what you are willing to say no to so your biggest goal can get your best energy.
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