GoKawiilAmazon's Prime Day sale is coming early this year and we now know exactly when. Amazon confirmed in the latest announcement that the sale will run June 23 through June 26, moving out of its July slot for the first time in years.
Moving the event to June means deals are hitting sooner, which is great news if you walked away from the Big Spring Sale with a wishlist that wasn't quite finished. But it also leaves you less time to budget and less time for competitors to plan any concurrent sales, as many have done during past Prime Day events. In its announcement, Amazon said the June Prime Day will take place in 26 countries.
This will be the first time in a while that Amazon is holding its summer Prime Day event so early. For the past several years, Prime Day has landed right after Fourth of July sales. Competitors like Best Buy and Walmart usually run competing sales, so it's possible that other major retailers will scramble to get ready for an earlier June date. However, July is a good time to promote back-to-school gear, and the latest announcement does nod to it as part of the sale. But what actually ends up on the shelves, and at what prices, remains to be seen.
Prime Day has traditionally been held in July, starting in 2015. However, this wouldn't be the first shift we've seen. In 2020, it was pushed to October due to COVID-19; in the following year, the event took place in June. In 2022, the retailer had events in both July and October. In fact, the retailer extended the 48-hour sale to four full days last year, which means we could see a similar plan roll out this year, too.
While you don't have to be a Prime member to shop during the sale, many of the best Prime Day deals have previously been exclusive to Prime members. If you've considered signing up for a Prime membership, this may be the time. Prime membership comes with a lot of perks.
We'll keep this page updated with all the latest news on Prime Day 2026, so check back soon.
Should you wait for Prime Day before buying anything?
Prime Day is a great time to buy those big-ticket items, like TVs, e-bikes and outdoor equipment like grills. If you're in need of one of these beforehand, you may not be able to wait, and there are some pretty strong deals on these leading up to any event. Prime Day often has better deals than even Black Friday, so it's worth holding out for the sale if you can.
What is going to be on sale throughout Prime Day?
A lot! Last year, Prime Day featured over 100,000 deals, and while a lot of them were small discounts on tiny products, many of them were great deals on those larger items mentioned above. The biggest deals will be on TVs, laptops, e-bikes and vacuums (especially robo vacs), as well as power stations and grills for the outdoors.
... continue reading