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Amazon Music starts playing ads for some Prime users, but the US is safe… for now

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Why This Matters

Amazon Music Prime in India will begin playing ads for some users, marking a shift in the benefits offered to Prime members. While the US remains unaffected for now, this change signals potential future restrictions or monetization strategies for Prime services globally, raising concerns about the evolving value of Amazon's subscription packages. Consumers and the tech industry should watch closely for further developments that could impact the cost and experience of Prime memberships.

Key Takeaways

Edgar Cervantes / Android Authority

TL;DR Amazon Music Prime will start playing ads for subscribers in India.

Amazon confirms that today’s change is for India only, but its future plans remain unknown.

Amazon Prime is one subscription service that’s just packed with benefits: free shipping, Prime Video, Music Prime, and even Luna gaming. But those benefits have also become more and more restrictive in recent years — first Prime Video introduced ads, and then it paywalled 4K content. What’s going to be the next Prime perk that Amazon ends up dialing back or charging extra for? Based on what we’re seeing happening internationally, there may be reason to be worried about Music Prime.

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Right now, Amazon Music Prime is included with your Prime membership and allows listeners to shuffle play artists, albums, or playlists, ad-free. If you want more control over your music, you can get Music Standard or Music Unlimited, both available with an additional subscription.

Earlier today, one of Android Authority’s contributors received the following email, informing them of changes to their Music benefits:

Shimul Sood / Android Authority

Before you start freaking out, pay attention to where this is coming from: We’re talking about Amazon India, in specific. But curious to learn if users in other nations were getting the same message, we looked around a little, and found a similar report on Reddit from a user claiming to be in Australia.

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