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X is now doing TikTok-style reaction videos

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Why This Matters

X's new 'React with Video' feature introduces TikTok-style reaction videos, allowing users to respond to posts with short videos that appear alongside the original content. This innovation enhances user engagement and diversifies content interaction on the platform, aligning X more closely with popular social media trends. However, it also raises questions about content moderation and the evolving nature of online discourse.

Key Takeaways

X just launched a feature called "React with Video" which lets users record a video as a response to a pre-existing post. The new video will appear with the original post, either split-screen or superimposed over it. This is being pitched as an alternative to a traditional Repost or Quote Post.

Commentary is one of the most important pillars of X. And sometimes the best way to share your thoughts is with video. Today we're launching a whole new way to make them:

React with Video Tap the repost button and start recording with green screen, split screen, or... pic.twitter.com/iF3f8wctbK — Nikita Bier (@nikitabier) June 2, 2026

If all of this sounds vaguely familiar, it's because TikTok has been doing it since around 2021, and it has since become a mainstay of the TikTok experience. I don't mind watching reaction videos over there, due to my carefully curated algorithm, but I'm not sure I want to see a random blue check X user bloviate about the great replacement theory or whatever.

In any event, this feature is now available for iOS devices. A company spokesperson told TechCrunch that it's coming to Android and the web client in the near future.

X has been busy lately. The platform has added new features, like custom timelines and a tool to snooze specific topics for up to 24 hours. However, the platform has also been disabling long-standing features. X recently nixed the Communities feature, which never really caught on. It has also significantly reduced the app's usefulness for non-paying members. Free accounts are now limited to 50 posts a day and 200 replies, down from 2,400 posts a day.