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DuckDuckGo keeps surging on iPhone after Google’s AI search overhaul

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Why This Matters

DuckDuckGo's recent surge in iPhone search traffic highlights a growing consumer preference for traditional, privacy-focused search options amid Google's AI-driven overhaul. This shift underscores the importance of diverse search experiences and the potential for alternative providers to capture market share as users seek more control over their search privacy and results.

Key Takeaways

DuckDuckGo is riding a fresh wave of user interest after Google’s AI-heavy search overhaul demoed at Google I/O. Here’s the latest data on the search engine’s recent success, which is especially strong among iPhone users.

DuckDuckGo just set new all-time search traffic record

Last week we reported that DuckDuckGo installs on iPhone spiked after Google’s AI search announcements at Google I/O.

Now today, the latest updates from the search provider prove that wasn’t a fluke, as DuckDuckGo just experienced its highest single-day search traffic ever.

Here are the latest updates, as shared with 9to5Mac by DuckDuckGo’s team:

Yesterday, Monday June 1st, DuckDuckGo search traffic recorded a new single day all time high . This is due to elevated install levels over the last two weeks.

. This is due to elevated install levels over the last two weeks. This past week, US installs were 61% higher than the pre-announcement week , peaking at 76% above the pre-announcement daily average on the strongest day (June 1).

, peaking at daily average on the strongest day (June 1). iOS led all platforms: US iOS installs over the most recent week ran 95% above the pre-announcement week. Almost 2x .

. DuckDuckGo is currently the most downloaded browser in the iOS app store behind Chrome, ranking number 3 in the utilities chart.

DuckDuckGo isn’t anti-AI, but the search provider does offer a more traditional search experience than Google is pivoting to with its AI-heavy revamp.

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