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Audible Will Give You Rewards for Listening to More Audiobooks

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Why This Matters

Audible's new rewards program incentivizes listeners to engage more with audiobooks by offering bonuses, badges, and discounts based on listening habits and referrals. This initiative aims to enhance user engagement and loyalty, making audiobooks more appealing and accessible to a broader audience. For consumers, it provides added value and motivation to explore more titles within the platform.

Key Takeaways

Planning to catch up on some good audiobooks this summer? Beginning Tuesday, Audible is rolling out a new rewards program that awards bonuses and merit badges based on listening habits or for referring others. Rewards range from discounts unlocked through daily listening to a free credit after a year of membership. Members need to sign up for the free Audible Rewards through the Audible app or website or via Amazon.com.

Other perks include a free credit after members spend three credits and a $15 reward for referring three new customers to Audible. Each referred customer also receives a $5 credit.

The company also unveiled listening challenges, including badges for listening to three or more titles in four months or for listening to the entire seven-book Harry Potter series.

Audible makes audiobook titles available for sale a la carte or as part of a subscription, including the $15 Premium Plus, which includes a monthly download members can keep forever. In March, Audible announced a cheaper $9 subscription, which includes one title a month, but only for the length of the subscription.

Amazon bought Audible in 2008, and the service now boasts over a million audiobooks in its catalog. One of Audible's main competitors is now Spotify, which offers up to 15 hours of audiobooks a month. Amazon's own Prime Music Unlimited also includes one Audible audiobook listen every month.

Audible members should see a link to join the new rewards program when they log in to the app.