GoKawiilTL;DR Google will let websites opt out from its generative AI Search features.
Opting out of AI Search features will not affect a website’s rank in Google Search.
The control is being tested with a subset of websites in the UK and will be rolled out globally after thorough testing.
Google’s AI Overviews and AI Mode can be useful tools, but users and website owners have had their fair share of complaints about these features. Now, Google is testing a new toggle to let websites opt out of its generative AI search results.
Google announced today that it’s adding a new control that will let website owners manage how their content appears in the company’s AI Search features.
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The new toggle will appear in Search Console. Webmasters can use it to ensure that Google doesn’t use content from their websites to provide search results in its generative AI Search features, including AI Overviews and AI Mode.
Naturally, opting out of these features will mean that websites won’t receive any traffic from those results, either. However, the company has confirmed that it will not use this setting as a ranking signal. Website owners can, therefore, safely opt out of generative AI Search tools without affecting their website’s ranking in Google Search.
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