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He designed a perfect logo for the New York Knicks 30+ years ago. They’re still using it today

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Why This Matters

The enduring design of the New York Knicks logo highlights the timeless appeal of well-crafted branding in sports, demonstrating how a strong visual identity can stand the test of time. For the tech industry, this underscores the importance of creating iconic, lasting designs that resonate with audiences. Consumers benefit from recognizable branding that fosters loyalty and team spirit.

Key Takeaways

The designer of the Knicks logo reflects on what makes it so iconic. A lot has changed for the New York Knicks since the team last made it to the NBA Finals in 1999. From the length of the players’ shorts to the more than $1 billion in renovations for their home at Madison Square Garden, the team has evolved with the times.