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More and more of us need to be on camera. Here’s how to do it without being cringe

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Why This Matters

As remote work and digital communication become more prevalent, mastering on-camera presence is essential for professionals and consumers alike. This article offers expert tips to help individuals appear more authentic and confident on camera, improving their personal and professional interactions. Embracing these strategies can lead to better communication and increased credibility in a digital-first world.

Key Takeaways

6 expert tips for acing video appearances. I opened my South by Southwest (SXSW) session with a confession: I have a video from over a decade ago where I am impersonating Ron Burgundy from “Anchorman.” Stiff delivery, robotic cadence, completely inauthentic. Did I say video? I’ll clarify and say this was footage broadcast on the local news during my stint as a local TV news reporter. I thought that’s what “being on camera” was supposed to look like. I was wrong.