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Plex wants to sweeten its huge Lifetime Pass price hike with new social features

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Why This Matters

Plex's new social and discovery features aim to enhance user engagement and community interaction, signaling the company's efforts to justify its increased Lifetime Pass price. These additions could make the platform more appealing for users seeking a more interactive streaming experience, even as it raises subscription costs. For consumers, these features offer new ways to discover content and connect with others, potentially increasing the platform's value.

Key Takeaways

Dhruv Bhutani / Android Authority

TL;DR Plex is adding new social and discovery features, including Discussions, Lists, Match Score, and Alerts.

Discussions will give users a forum to comment on movies and TV shows, while Lists makes it easier to share recommendations.

Lists are available now, Discussions launches this month, and other features will roll out later this year.

Since Plex is about to ask new Lifetime Pass buyers for an eye-watering $749.99, you’d at least hope the service has a few new tricks up its sleeve. The new social features it just announced probably won’t make that price look reasonable, but they do at least suggest Plex is investing some of the massive extra revenue it’s hoping to bring in.

Have Plex's subscription changes made you consider leaving? 370 votes Yes, I've already switched to Emby or Jellyfin. 31 % Yes, I'm considering it. 28 % Not yet, but I'm not happy with the changes. 12 % No, I'm sticking with Plex. 29 %

As reported by TechCrunch, Plex is rolling out a batch of social and discovery features aimed at making the platform more of a place to discuss and discover new movies and TV shows. The new tools include Discussions, Lists, Match Score, and Alerts.

Discussions is the most obviously social part of the update. It’s a community forum-style feature that lets users comment on movies and TV shows directly within Plex. It might be that Plex is trying to keep some of the Reddit-style chatter inside its own walls, though whether the company can keep those conversations from turning into the usual internet swamp remains to be seen. Plex told TechCrunch it will use a mix of AI and human moderation for written and visual content.

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