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Gwyneth Paltrow’s puzzling dairy substitute—arugula—takes off like a rocket on social media

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Why This Matters

The viral popularity of arugula as a dairy substitute highlights shifting consumer trends toward plant-based and health-conscious foods. This development could influence food industry innovations and marketing strategies, impacting both producers and consumers seeking sustainable and nutritious options.

Key Takeaways

Why the internet is talking about the peppery green and its suitability as a stand-in for cheese. Gwyneth Paltrow is back making headlines. But this time, instead of a questionably scented candle or overpriced piece of home decor, it’s a surprising superfood that’s flooding social media.