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26 Amazon Prime Perks You Might Not Be Using (2026)

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Why This Matters

Amazon Prime offers a range of benefits that enhance value for both consumers and the tech industry, from exclusive discounts to early access to deals and streaming services. These perks encourage more consumers to subscribe, fostering loyalty and increasing Amazon's market dominance. Staying informed about these features helps users maximize their membership and make smarter purchasing decisions.

Key Takeaways

Prime Video is also included with your membership. There are some killer originals, like Fallout and The Boys, in addition to other movies and shows. You can also stream sports on Prime Video, including NFL Thursday Night Football and select MMA fights. Purchased as a stand-alone subscription, Prime Video costs $9 per month. Note that, sadly, these plans include commercials. If you're a Prime member and you want to go ad-free, it'll cost another $5 per month.

Prime Day

I’d be remiss to gloss over Amazon’s members-only event, Prime Day. The semi-annual “holiday” has outperformed both Black Friday and Cyber Monday in years past, but not every Prime Day deal is actually a bargain. The WIRED Reviews team always covers the event to make good deals easier to find—our coverage is unique because we only write about deals on products we have personally tested and can verify are great buys, rather than flooding our roundups with questionable third-party brands. This year, Prime Day will take place June 23 through 26, and we anticipate a secondary Prime Day event kicking off in the fall. Our team will cover the best-of-the-best deals throughout the event.

Exclusive Deals

Even outside of Prime Day, Amazon Prime members are eligible for special members-only discounts. You might be able to knock off a few bucks from your portable charger purchase, use a coupon on household essentials, or find lower prices on new Amazon devices. Individual discounts vary, but we see these sorts of promotions pretty frequently—and, as with Prime Day, not all of them are good.

Early-Access Lightning Deals

Both during and outside of special events like Prime Day, Black Friday, and Cyber Monday, Prime members get early access to select Lightning Deals. You'll be able to shop 30 minutes before other customers. Whether Lightning Deals are worth your money is another discussion entirely, but it's a perk worth checking out.

Amazon Day Delivery

Overwhelmed by the sheer number of boxes at your door? (Honestly, as a product reviewer, I feel that.) Amazon Day delivery lets you schedule all of your deliveries to arrive on a certain day of the week. Rather than dealing with a box or two at a time on multiple days, you can get one package with all of your orders on whatever day you prefer. If you use Amazon Day delivery, you aren't locked in. That means if you're ordering something you need quickly, you can still opt for the fastest shipping method. Amazon Day delivery is a good way to cut back on all that extra cardboard (and your carbon footprint).

No-Rush Rewards

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