Mercedes-Benz is hedging its bets with rebooted CLA sedan

Mercedes-Benz’s electric vehicles aren’t exactly selling like hotcakes. The EQS, EQE, and EQB have largely flopped, forcing the company to make significant changes to its electrification plans. While the automaker has scaled back its ambitions, it’s not abandoning them altogether. As Mercedes-Benz Group CEO Ola Källenius said during the company’s Tech Day in Stuttgart, Germany, last month, “The clock starts again” on the company’s EV plans. And that starts with a newly developed platform, called MMA, that will underpin both internal combustion, hybrid, and electric vehicles going forward. “We’re in an era where we’re going towards electrification, but in the year 2025 obviously, we’re not 100 percent electrification. So for many years to come we will have a duality,” Källenius said. An ‘electric-first’ platform The MMA platform makes its debut on the company’s entry-level sedan, the CLA, which debuted as a sub $30,000 Mercedes in 2013. Typically, automakers introducing new platform ... Read full article.