The Knicks playoff run is a billion-dollar slam dunk for New York

From exploding ticket prices to record valuation to booming merch sales, the Knicks are raking it in. Here’s a full accounting. The moment the New York Knicks clinched their 2026 NBA Finals berth, their first in 27 years, shares of MSG Sports hit an all-time high. The stock of the publicly traded holding company for the Knicks (and the Rangers of the NHL) is now up 86% over the past 12 months and 43% this year alone. The Knicks franchise is valued at $9.85 billion, up 30% in a single year, and analysts project $140 million in new revenue from this playoff run alone.