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What you give up when you put on a smartwatch or ring

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Apple / Oura / Elyse Betters Picaro / ZDNET

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ZDNET's key takeaways

Wearable owners need to understand how their data is being handled.

The US lacks federal regulations around consumer health data.

Consumers should properly manage their data and explore privacy policies.

Our modern smartwatches and smart rings go far beyond counting steps, constantly collecting data on our fitness, sleep, fertility, and so much more, and uploading them to an app. (Remember the days when we were told not to share any information online? How quaint.) But this widespread adoption raises new questions about data privacy, security, and your rights -- because who actually owns all of that health data, you or the company collecting it?

The more data we collect, the more risk we take on of having our information compromised in a breach, or potentially having companies sell that data to third parties for marketing, insurance profiling, or other purposes that you don't even know you're opting into.

"People were cautious years ago when it came to more sensitive data types, but increasingly they're finding enormous value in being able to access and use that information," Jules Polonetsky, CEO of the Future of Privacy Forum, a nonprofit focused on consumer data protection, told ZDNET. "The downside is they're not always taking the time to think through where, when, and how they ought to be taking any precautions."

Over 20 states have now passed comprehensive data privacy laws, which generally give consumers the right to access, delete, and opt out of the sale of their personal information. However, they vary by state, and without federal regulation, what's left is a patchwork quilt of requirements.

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