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Heidi Krupp is the founder and CEO of Krupp Agency. As the company hit its 30th anniversary, Krupp shares how she built the company by taking a big risk on herself and what she’s learned about sustaining her business and her vision.
Please give the elevator pitch of your business.
At Krupp, we do not just promote brands — we help activate stories that inspire trust, spark conversation, and make a real difference in the world. Before starting my agency, I worked for Barbara Walters on 20/20. Watching her produce stories taught me that the right narrative can ignite emotion, shift perception, and even change culture. That lesson stayed with me.
We specialize in working with visionary thought leaders and the thought-led brands they build. We exist to help our clients unleash their positive purpose onto the world. Every one of our clients has an extraordinary story to tell, and it is our mission to tell them.
What inspired you to create this business? What was your “aha moment”?
Over thirty years ago, a mentor told me all I needed to start a business was $5,000. So I sold my car, started Krupp in a tiny Hoboken studio apartment and I built the agency around a simple belief: meaningful stories can transform lives.
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Since then, we have had the privilege of working with extraordinary entrepreneurs, authors and visionary thought leaders, helping to turn their ideas into movements that shape culture. From iconic books like The South Beach Diet, The 7 Habits of Highly Effective People, and Chicken Soup for the Soul, to groundbreaking media projects and emerging voices like Raising Brows, our work has always focused on unlocking the deeper potential within a story.
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