Scotch has a Gen Z problem. James Marsden and Sabrina Carpenter are part of the fix

James Marsden’s new Macallan campaign is part of a broader push to convince younger drinkers that Scotch deserves a spot in their glass. After James Marsden landed the role of Cyclops in the 2000 blockbuster film X-Men, he toasted the then-biggest milestone of his career with the priciest whisky the actor could afford, Macallan 12 Year Old.