GoKawiilEdgar Cervantes / Android Authority
TL;DR OpenAI may slash token prices to regain ground from Anthropic and make AI cheaper for customers, a new report says.
A potential price war could test customer loyalty as switching between AI providers remains relatively easy.
The AI industry’s battle for customers could soon be good news for users’ wallets. OpenAI is reportedly preparing steep cuts to its token costs to claw back enterprise momentum lost to rival Anthropic.
OpenAI is considering reducing the cost of tokens, the units used to measure and bill for AI usage, before a possible similar action by its fast-rising competitor, The Wall Street Journal reported, citing people familiar with the matter.
The potential change comes as businesses increasingly push back against the soaring costs of deploying AI. Token costs can add up quickly for companies that use AI at scale. This is particularly true for enterprise customers running coding assistants, agents, and other productivity tools that use huge amounts of computing resources.
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OpenAI’s pricing discussions also show how much pressure Anthropic has been able to put on the market. In recent months, the younger company has gained momentum, thanks to the popularity of its offering, Claude Code, among software developers. That success has apparently helped boost Anthropic’s revenue and even helped the startup eclipse OpenAI’s valuation at one point.
Since then, OpenAI has intensified its coding ambitions, placing greater internal emphasis on Codex.
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