Air CEO Shane Hegde on why creative teams need a system of record

The chief exec talked with Fast Company about visual data as the enterprise’s most neglected infrastructure problem, and why AI won’t kill the creative spark. Creative teams are drowning in their own output. According to Air’s internal surveys, the average creative spends 20% of their workday hunting for files: old campaign assets, archived footage, forgotten screenshots. Shane Hegde, CEO and co-founder of the New York-based startup, calls this “search debt,” and he’s spent close to a decade building a solution.