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Visa is handling AI-prompted transactions for OpenAI - but can you trust it?

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Why This Matters

The partnership between Visa and OpenAI marks a significant step toward integrating AI-driven transactions into mainstream commerce, offering both convenience and enhanced security for consumers and businesses. However, the evolving landscape of AI-powered payments also raises important questions about trust and security in digital transactions, making it crucial for industry stakeholders to address potential risks. This development signals a future where AI-assisted shopping and automated payments could become standard, transforming the way we buy and sell online.

Key Takeaways

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ZDNET's key takeaways

Visa will secure agentic payments in OpenAI systems.

AI-driven payments are a still-developing security landscape.

Consumers and businesses alike face potential risks.

Agentic commerce is a rapidly growing frontier of AI for consumers and businesses, reiterated by Google's recent launch of Universal Cart at I/O in May. This week, Visa and OpenAI further solidified that infrastructure -- but how reliable are AI agents when it comes to making purchases?

On Wednesday, the two companies announced a partnership to provide Visa-protected agentic transactions within OpenAI and effectively "bring agentic commerce into the mainstream," as Visa said in its release. Visa's Trusted Agent Protocol, among its other authorization and security layers, will integrate with OpenAI interfaces, like Atlas and ChatGPT Shopping, and allow developers and merchants to accept payments from agents.

(Disclosure: Ziff Davis, ZDNET's parent company, filed an April 2025 lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.)

"Transactions operate inside guardrails that the consumer or business sets: spending limits, required approval thresholds, and other permission layers that keep the buyer in command even when an agent is executing the work," Visa explained.

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