GoKawiilStephen Radochia / Android Authority
I loved hearing the news that Nothing is expanding its presence in Best Buy stores. We’re in desperate need of smartphone competition in the US, and Nothing would fill a massive hole left by OnePlus’s shrinking away from our markets. Nothing hasn’t been free of missteps, but all told, the devices would give buyers more choice at multiple price points.
I only hope that Nothing understands Best Buy needs to be the opening salvo in the company’s expansion into the US, not the culmination of the plan. We’ve had a few brands try to make it work with just a big-box retail presence, only to retreat shortly after.
If Nothing is serious about its vision to grab a significant share of the US smartphone market, it needs more than just Best Buy in the works.
Would you ever consider buying a Nothing Phone? 21 votes Yes, I love a little variety. 71 % No, I don't like what Nothing is doing. 29 %
I appreciate what Nothing is doing
Stephen Radochia / Android Authority
Despite the problem with some misused photos in Nothing marketing, I’ve been a fan of the company overall. The initial vision was excellent — to build an entire ecosystem with a strong, consumer-forward brand. Whether you think the Glyph Interface is gimmicky or not, it’s fun and different, and I’m here for it. I have a lot of fun setting up different notification patterns and tones, and the hardware design is clean.
I also appreciate what Nothing is doing with its software. Nothing OS is heavily skinned if you want it to be, but you can choose a more traditional Android layout. The patch notes are also a highlight. I love that Nothing clearly lays out what was updated and what has changed about the user experience. It makes Android more palatable to more users, and as a child of the 80s, I’m a fan of the dot-matrix aesthetic.
Do you honestly think Motorola would sell as many $1,000+ Razrs as it does if people had to buy them all unlocked?
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