GoKawiilA Salesforce sign is displayed at their office on Feb. 25, 2026 in San Francisco, California.
Salesforce on Monday said it is buying AI customer service platform Fin for about $3.6 billion as businesses accelerate their agentic offerings for enterprises.
The deal, expected to close in the fourth quarter of the company's fiscal 2027 year, will complement its flagship Agentforce platform, offering additional ways to deploy agentic artificial intelligence, the company said in a release.
Fin's primary offering is an AI agent capable of resolving chat, email, WhatsApp, text message, phone, and Slack queries, Salesforce said. The agent is powered by its proprietary AI model known as Apex.
"Together, we'll help companies of every size seize this opportunity — accelerating time to value with trusted agents that deliver measurable outcomes at scale," said Salesforce CEO Marc Benioff in a release.