GoKawiilI can see it shouted from Reddit already.
“That’s not a Commodore!”
If I weren’t the CEO, I’d be very into the Callback (I do love a dumb phone). And if I weren’t already down the digital minimalism path, I’d probably be a little sceptical too. So let me earn it.
“I love my smartphone.”
When’s the last time you said that, and meant it? Be honest.
There was a time you could say that about your phone. Remember the wild west of it? So many machines, each with its own personality, each with its own die-hard fans. Sinclair, Atari, Commodore, Apple, Amiga. Then phones with real character. The StarTAC, the RAZR, the 3310, and the 8110 banana phone. You could find one that was truly yours.
We’re all looking for a way back. Greyscale is great, but your thumb still takes the same path. Minimalist launchers just abstract the problem away a step. You make an intentional decision to uninstall an app, then reinstall it again later. The smartphone is still too smart. And dumb phones are, well, too dumb. So we built a bridge between.
That’s the Callback.
A flip phone with the apps you need: WhatsApp, Signal, Telegram. Music, podcasts, maps, rideshare, a great camera for the moments worth keeping. Oh, and of course it can emulate a Commodore 64, with a few carefully chosen Commodore games and SID chip ringtones, because how could we not?
A modern phone with none of the apps that make you anxious: ads, algorithms, feeds, a browser, a bottomless inbox, or the office chat that follows you home. Was any of that truly for you anyway?
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