GoKawiilToday at Augmented World Expo 2026, we introduced SPECS, our new augmented reality glasses.
When we started Snap, we believed technology could help people connect more deeply with one another. Over time, that belief led us to augmented reality. For more than a decade, we've been building toward a future where computers can understand the world the way we do, not just through text and taps, but through sight, sound, movement, and context.
Computers have become smaller, more powerful, and more personal. They went from filling entire rooms to fitting in our pockets. But as computers became more capable, they also demanded more of our attention. Too often, we find ourselves looking down at a screen instead of looking at the people we're with, the places we're exploring, or the things we're trying to learn.
We think technology can do better. We believe the best technology fades into the background, helping when it's needed and getting out of the way when it's not. That's why we built SPECS.
SPECS bring computing into the world around us. Instead of pulling us away from the moment, they make it possible to access information, entertainment, and assistance while staying engaged with the people and places around us. We believe augmented reality is the most natural way to use a computer because it aligns with how people already experience the world: visually, socially, and in three dimensions.
Built for everyday life
Building a computer that fits into a pair of glasses is incredibly difficult. From the beginning, our goal was simple: build something powerful enough for augmented reality and light enough to be worn for hours.
Today's devices often require a tradeoff. AI glasses are lightweight but limited in what they can do, while headsets are powerful but can feel isolating and cumbersome. We wanted to build something different.
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