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Apple is about to make Hide My Email useless

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Why This Matters

Apple's recent change to issue Hide My Email and Sign in with Apple aliases under the @private.icloud.com domain significantly reduces user privacy and anonymity, impacting both consumers and privacy advocates. This shift could lead to increased restrictions from online services, diminishing the effectiveness of Apple's privacy features.

Key Takeaways

Yesterday, June 15, 2026, a small and unimportant announcement appeared in Apple developer news: New domain for Sign in with Apple and iCloud+ Hide My Email.

Long story short: now both Sign in with Apple and Hide My Email aliases are going to be issued on the @private.icloud.com subdomain. This makes it much easier to ban all aliases without affecting non-relay mailboxes on iCloud mail.

This is certainly a big hit for iCloud privacy, since some plausible deniability together with Apple’s backing made banning iCloud aliases costly. But now a lot of services will just refuse to accept these emails, just like what happens with free temporary mailboxes.

Hopefully, this can reach someone at Apple so they can reconsider this decision.

If you use iCloud+ and Hide My Email, there is still time to generate more aliases on @icloud.com as the change has not yet landed and the rate limit for creating aliases is at least 30 per hour.