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The rise of fake online shopping platforms that let you pretend to buy things: Would you use a ‘dopamine site’?

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Why This Matters

The emergence of platforms like FoodNeverComes highlights a growing trend in the tech industry where users seek the thrill of online shopping and food delivery without real financial risk. This phenomenon raises questions about consumer behavior, mental health, and the potential impact on traditional e-commerce and delivery services. For consumers, it offers a novel way to experience the excitement of shopping, but also underscores the importance of understanding digital habits and their effects.

Key Takeaways

South Korea’s FoodNeverComes app helps users feel the rush of making purchases—without spending any real money. FoodNeverComes has all the trappings of a food delivery app. You can scroll through a list of restaurants, select your items, and make modifications, then enter your address and method of payment and track the courier as they bring the food to your door. The only catch? As the app’s name implies, the food never actually comes.