GoKawiilAfter years of patient experimentation, the Snapchat maker is getting ready to ship Specs, an ambitious computer for your face. Snap’s cofounder and CEO, Evan Spiegel, gave this morning’s keynote at AWE, the augmented reality industry’s big annual conference. He came with news: Snap, best known for its Snapchat ephemeral messaging app, is releasing a pair of AR-enabled glasses called Specs. It intends to ship them this fall for $2,195, and is taking preorders.
Evan Spiegel says Snap can’t fulfill its mission without its new AR glasses
Why This Matters
Evan Spiegel emphasizes that Snap's new AR glasses, Specs, are crucial for fulfilling the company's mission to innovate in augmented reality. This move signifies a major step forward in integrating AR technology into everyday consumer devices, potentially transforming social interaction and digital experiences. For the tech industry and consumers, it highlights the growing importance of AR hardware in shaping future communication and entertainment platforms.
Key Takeaways
- Snap is launching AR glasses called Specs this fall for $2,195.
- The glasses are essential for Snap to achieve its AR-focused mission.
- This development marks a significant advancement in consumer AR hardware.
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