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HPE Tempts VMware Users, Partners With Year of Free Virtualization Software

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Why This Matters

HPE's offer of a year of free virtualization software aims to attract VMware users and strengthen its partner ecosystem, potentially disrupting market dynamics. This move highlights the ongoing competition in virtualization solutions and the importance of strategic partnerships for industry players. For consumers and businesses, it could mean more accessible and cost-effective virtualization options, accelerating digital transformation efforts.

Key Takeaways

An anonymous reader quotes a report from Ars Technica:The benefit is "a step in the correct direction," said Dean Colpitts, CTO of Canadian managed services provider (MSP) Members IT Group (MITG), which VMware cut from its reseller program after 19 years of partnership a year ago. However, limiting the promotion to 600 partners is "very shortsighted." He believes that HPE should give all of its partners VM Essentials "to facilitate getting [VM Essentials] into customer sites and displacing the competitors.""They need to fling [VM Essentials] as far and as fast as they possibly [can] to immediately gain traction and draw ISVs to them, which will increase adoption even more," he said.