GoKawiilKey findings
74% consumers say the internet feels less human than 10 years ago 40 min average time before consumers experience “bot fatigue”
61% consumers can’t name a brand using AI well in its messaging 16.6 average weekly hours enterprise teams spend improving AI visibility
Brands have been chasing AI visibility for two years. You’ve spent time and budget on it, yet your audience can’t name a single company they think is doing it well. The brands building for the next phase treat their website as the place where AI gets clean data and humans get something worth their time.
A less human web costs you readers.
Your audience can sense when a machine is talking to them. Most are checking out before they’ve decided whether they care. Bot fatigue sets in when the internet stops feeling honest. The small moments that used to make the web worth visiting are disappearing.
The AI web 7 / 10 consumers say the internet feels less human than it did 10 years ago Feels less human Still human
40 min the average time to “bot fatigue,” when interactions start to feel synthetic
Can your content infrastructure measure this shift and respond to it? We’ll cover how enterprise teams restructure content for AI discovery without losing what feels human in our upcoming webinar.
What is AI brand visibility? AI brand visibility is how often a brand appears in answers generated by AI engines like ChatGPT, Perplexity, Claude, and Gemini. It’s a different problem from search engine visibility, which measures rankings on result pages. A brand can rank at the top of Google and not appear inside ChatGPT at all. As of 2026, no single dashboard tracks AI brand visibility across every engine, and the category has no established leader.
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