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ZDNET's key takeaways
Apple CEO Tim Cook says product prices are due to rise.
Cost increases on memory chips are to blame.
The price of an iPhone Pro could shoot up by at least $200.
Looking to buy a new iPhone or other Apple device this year? If so, get ready to shell out more money than in the past. In an interview with The Wall Street Journal (subscription required), Apple CEO Tim Cook confirmed that the company aims to raise prices on its products as a result of the shorter supply and higher cost of memory and storage chips.
"Unfortunately, price increases are unavoidable," Cook told the WSJ. "We're doing our best to mitigate the huge increases that are being passed to us, and we've been trying to shield our customers from the increases, but the situation has become unsustainable."
Cook didn't reveal when this might happen or which products would be affected. Apple is expected to kick off a new product lineup in September, which would introduce new iPhones (including a potential folding iPhone Ultra), a new Apple Watch, and other new devices. The impending price increases could easily surface at that point. But higher costs for Macs and iPads might arrive sooner, said the WSJ.
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