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Cam Stajer was 23 years old, one year into his first corporate job and living at home, when he made the decision most people around him considered irrational.
He quit.
With roughly $5,000 to his name — no investors, no family business, no safety net — Stajer launched Kala Therapy, a wellness technology company focused on red light therapy and recovery products. Seven years later, Kala is sold through Costco, trusted by NHL players, NFL athletes and Olympians, and has been named an official wellness and recovery partner of Team Canada ahead of upcoming Olympic competition.
Stajer was also named to the Forbes 30 Under 30 list, which recognizes his work in building one of Canada’s fastest-growing wellness brands.
“I looked at my situation and realized I probably had more freedom than I would ever have again,” Stajer says. “No mortgage. No kids. No major obligations. If I was going to take a risk, that was the time.”
Photo credit: Kala
From niche technology to mainstream market
When Kala launched, red light therapy was largely confined to clinics, professional sports organizations, and niche wellness communities. The science had credibility, but mainstream awareness was limited. Stajer saw a window.
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