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Key Takeaways Craig Moody is the founder and president of Shoot 360, a tech-powered, gamified basketball training franchise that now generates over $20 million in annual revenue.
Moody had the idea for the company in 2012, after observing his son and a friend play video games instead of playing basketball outside.
Moody had the idea of creating a gym like a video game to draw more interest from kids and adults.
Craig Moody still remembers the afternoon that planted the seed for his business. His teenage son and a friend were glued to a video game inside, ignoring the sunny day and the backyard basketball hoop Moody had always envisioned as their playground.
When they refused his suggestion to go outside and shoot some hoops, Moody walked into the next room and told his wife, “If I could create a gym like a video game, I think we’d have it made.”
So in 2012, drawing on two decades as a high school and college basketball coach, Moody cashed out his 401(k) to launch Shoot 360 (#343 on the 2026 Franchise 500), a tech-powered, gamified basketball training franchise that now generates over $20 million in annual revenue. As founder and president, he has turned that one “gym like a video game” idea into a global network of data-driven training centers where kids and adults can compete. Shoot 360 has about 60 operating locations, with another 60 in the pipeline.
The following Q&A has been lightly edited for clarity and concision.
Craig Moody. Credit: Shoot 360
Cashing out his 401(k) to start Shoot 360
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