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Key Takeaways Clients who leave early often reveal themselves during the intake call through skepticism, unrealistic expectations and a lack of trust.
Growth is not about saying yes to everyone. The right clients trust expertise, collaborate well and stay longer, making them far more valuable over time.
At my marketing agency, we work exclusively with residential property management companies. Sixty-plus active clients at any given time, all across the US. It is a small niche, which means word travels fast and patterns show up quickly. One pattern took me longer to name than I would like to admit.
For the first several years of running the agency, I said yes to almost everyone who came to us. Someone would fill out a contact form, we would hop on a call, they seemed interested, I would show them what we could do, and if they wanted to move forward, we moved forward. That was basically the whole filter. (And I thought that was fine, because growth felt like growth.)
It was not fine.
What I kept losing that I just didn’t see
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