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Telegram ban in India sparks a rush to VPNs, rival apps

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Why This Matters

The Indian government's temporary ban on Telegram led to a significant surge in VPN downloads and increased interest in alternative messaging apps, highlighting how regulatory actions can accelerate shifts in digital behavior. This underscores the importance for the tech industry to adapt to changing regulatory environments and the growing demand for privacy tools among consumers.

Key Takeaways

As India cut off access to messaging app Telegram for a week over concerns about exam-related fraud, users turned to virtual private networks (VPNs) and alternative messaging apps in unusually large numbers.

App intelligence firm Appfigures told TechCrunch that Tuesday, the day India announced the Telegram restriction, marked the biggest day for VPN app downloads in the country since at least the start of 2025. Downloads of major VPN apps rose 49% from a recent daily average of 139,000 to 208,000, the firm said.

Proton VPN and Turbo VPN recorded some of the largest increases. Downloads of Proton VPN on Apple’s App Store in India jumped 113%, while Turbo VPN downloads rose 85%. On Google Play, downloads of Proton VPN climbed 64% and Turbo VPN downloads increased 35%. NordVPN’s App Store downloads increased 41%, while ExpressVPN downloads on Google Play rose 31%.

The surge also pushed several VPN services up India’s app-store charts. Proton VPN climbed from 18th to 5th in Apple’s Utilities rankings between June 16 and June 18, while its Google Play ranking rose from 8th to 2nd in the Tools category, according to Appfigures.

The spike in VPN demand followed India’s decision to temporarily restrict Telegram until June 22 over concerns that fraudsters were using the platform to target candidates ahead of a re-test for the National Eligibility cum Entrance Test (Undergraduate), the country’s largest entrance examination by applicant volume. The Indian government said the measure was needed to prevent the spread of fake exam papers and related scams. Telegram has challenged the order in the Delhi High Court, arguing that authorities should target specific content rather than block the entire platform.

The response extended beyond app-store download data. Proton said daily registrations from India rose 120% above baseline levels on Wednesday, after hourly registrations had already spiked 150% on Tuesday evening following the Telegram restriction. The company described the increase as “extremely noteworthy” given its existing scale in the country.

Canadian VPN service provider Windscribe reported a similar trend. The company told TechCrunch that signups from India peaked roughly 100% above baseline levels, while first-time downloads of its iOS app in the country rose about 89%.

“The spike in India follows the same general trend we see in areas that ban specific apps, introduce age bans or verification requirements, or otherwise restrict internet access,” Rebecca Rosenberg, growth operations manager at Windscribe, said.

Image Credits:Windscribe

The trend was not limited to a handful of VPN providers. Sensor Tower told TechCrunch that downloads across the VPN app category in India rose 10% day-over-day on June 17, reversing a decline seen over the previous two weeks.

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