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This World Cup, Bigger Might Not Really Be Better

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Why This Matters

The 2026 FIFA World Cup's expanded scale and geographic spread are reshaping logistics, security, and costs for both organizers and attendees, highlighting the complexities of hosting a truly global event in the modern era. This shift underscores the importance of sustainable planning and technological adaptation in large-scale international sports events, impacting the industry and consumers alike.

Key Takeaways

An average visitor is expected to spend around $5,400 in the US—far above the $720-$2,500 visitors to Qatar spent in 2022.

2026 FIFA World Cup Here’s WIRED’s complete guide to the 2026 FIFA World Cup.

Transport at this year’s tournament is fundamentally different from that of the one-city tournament in Qatar, or in Russia in 2018, which provided free public transportation and an additional 500 trains to help people get around.

This year, because of the vast distances, the only option for fans and teams is flights, which airlines have been adding to accommodate potential World Cup travelers.

“Teams and fans now must factor in flights, not metro rides, and the carbon and cost implications are real,” Anagnostopoulos says.

The need to book flights, not trains or taxis, may also be decreasing demand for hotels simply because the travel costs are too high for some people. “US hotels are already reporting bookings below expectations,” Anagnostopoulos says. “Scale doesn’t guarantee the crowds will show up.”

Security

For organizers and host cities, the scale of the tournament demands a massive investment in security, including against threats that would have barely crossed the minds of previous hosts.

The US federal government has issued $625 million in grants for host cities to address security issues. On top of that, the Department of Homeland Security has made over $200 million worth of grants available to states to buy anti-drone technology, with the US State Department highlighting hostile actors’ increasing access to drones and other technology.

In Canada, federal authorities have issued around $104 million worth of grants to host cities Vancouver and Toronto. That brings total public grants in Canada and the US alone to nearly $1 billion—likely just a fraction of the real costs of securing the tournament.

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