GoKawiilWhat’s the most cliche possible gift you can give a relative? A digital photo frame, displaying a rotating slideshow of family photos. Now Aura has completely refreshed this product space with its gorgeous Aura Ink frame, which uses e-ink to create a display that doesn’t even look digital.
Digital frames have always been so popular (yet mostly disappointing) because there’s an undeniable allure to the idea of them — it feels like magic to imagine hanging artwork on your wall that you can change depending on your mood. In practice, these devices usually look clunky. You need to plug them in and figure out how to hide a bulky cord, and does anyone even want another bright screen in their home anyway? This problem was already on the Aura founders’ minds when they started the company 10 years ago, but color e-ink wasn’t feasible until now to use in a digital frame.
“E-ink is definitely next level,” co-founder and CTO Eric Jensen told TechCrunch. “We have people tell us that they hung it up, had friends over, and their friends were like, ‘How did you print that picture so quickly?’”
E-ink is the same technology that you see on e-readers, which lets you read a book without feeling the same strain that you get from staring at an LED screen for too long. But there aren’t that many color e-ink devices on the market aside from the Kindle Colorsoft, because the company that manufactures e-ink displays can only currently produce six colors: red, blue, green, yellow, white, and black.
It’s hard to imagine what your favorite family portraits and travel photos would look like with only six colors. But Aura has created a dithering algorithm — a technique that blends a limited color palette into patterns the eye reads as smooth gradients — that renders images close enough to the originals that its e-ink frame could finally go to market.
“I’m learning color theory from our chief scientists, and as far as I understand it, there’s not a good definition for how many colors this represents well,” Jensen said. “It’s all sort of theoretical and comes down to how people perceive it. Everyone’s a little different, so it’s actually taken a lot of testing with a lot of people in a lot of different spaces and different lighting conditions in order to get where we are today.”
How Aura’s dithering algorithm breaks photos down into six e-ink colors Image Credits:Aura
All of Aura’s frames connect to the Aura app, which is where you can upload photos from your phone, web, email, iCloud, or Google Photos. I found the process to be pretty user-friendly — easy enough for a less tech-savvy relative to navigate, which matters for a product that lives or dies on whether non-technical users will actually set it up.
The app also has social features, so if your sister has a great new photo of her baby, she can upload it to your shared library and it will appear on your frame. (I didn’t try this, since I don’t know anyone else with an Aura frame, but if I did, I would probably use this feature to prank my family members with ridiculous photos. Am I a bad person?)
In addition to the 13.3-inch Ink frame, Aura also sent me its more classic, 12-inch LED Aspen frame as a point of comparison. But the LED frame surprised me with how good it looks in its own right (it feels like the Prada of digital frames). The lighting is about as unobtrusive as an LED screen can be, and it’s anti-glare, which makes the frame look way more premium. Aura’s frames also benefit by surrounding the LED screen with a paper-like matting display, which helps trick the eye into reading it as a printed photograph.
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